Mama. Multi-passionate Creator. Muse.

Lee Velvet is a multi-disciplinary visual artist based between Los Angeles and New York, specializing in wardrobe styling, creative direction, fashion design, photoshoot production, and social media content creation. Her work fuses fashion, narrative, and future-thinking to craft bold, idiosyncratic imagery for brands, artists, and entertainment clients.

Best known for her immersive visual storytelling, Lee draws from a wide-ranging background in the fashion industry ~ from styling and design to content creation and production. Whether she’s concepting campaigns or styling on set, she approaches every project as a chance to elevate, experiment, and most importantly, have fun. Her work consistently balances intention with imagination, blending the editorial with the unexpected.

An eclectic LA native, Lee spent her early 20s in NYC sharpening her creative voice and curatorial eye. After a few years in Atlanta expanding her vision and artistic reach, she’s now back in LA ~ merging a deep archive of experiences with a fresh lens. Currently, she’s exploring what it means to be both a working artist and a new mother in a world that constantly demands reinvention.

These layered experiences fuel her work as a world-builder ~ someone who doesn’t just style clothing, but imagines and constructs the universe where it belongs!

inquiries + love notes

leevelvett@gmail.com

instagram @velvetcloouds // @dressupchest

creative deck // resume pdf available upon request 



CLIENTS

Growing up in L.A., I was always that kid doing the most with a glue gun and a wild imagination. Fashion hit me early — I was obsessed with movies like The Fifth Element and every musical I could get my hands on. The clothes, the color, the fantasy — I didn’t just want to wear it, I wanted to make it.

I started sketching, learned how to sew from my grandmother, and made outfits out of anything I could get my hands on. Before I could sew the stapler hated to see me coming lol! In Kindergarten, when it was time to pick our dream career for the yearbook, I boldly declared: Fashion Designer. My dress-up trunk was sacred. I styled my little sister and her friends, added accessories from the trunk, and sent them down our living room runway like it was Paris Fashion Week.

After high school, I attended FIDM to study Product Development, taking courses in both fashion design and business. I interned for designers, eventually sold a few pieces to Dolls Kill and a boutique in Japan, and then — plot twist — I dropped out. Art school wasn’t the only way to create the life I wanted, so I dove headfirst into the fashion world on my own terms.

Over the years, I explored every corner of the industry: merchandising, PR, styling, backstage fashion week chaos. In 2016, I moved to New York and worked at Opening Ceremony while styling on the side for fun. Eventually, that “fun” became my full-time career. I built a name as a freelance stylist and visual storyteller, working on music videos, editorials, album covers, and brand campaigns. I’m usually hands-on from concept to completion — styling, creative directing, casting, you name it.

Now back in Los Angeles after some soul-shaping years in Atlanta and NYC, I’ve found myself creating with a whole new rhythm. Most recently working with a major fashion brand, which taught me how to bring style to life through fast-moving, story-driven content — but these days, I’m just as inspired by quiet mornings, tiny hands, and the wild beauty of becoming a mom.

Motherhood cracked me open in the best way. It’s stretched my patience, deepened my perspective, and reminded me that creativity doesn’t have to be loud to be powerful. I’m still building worlds — just now with a little more softness, more intention, and a whole lot more heart. Everything I create starts with a feeling, then takes shape through texture, color, and rhythm — resonating with the world through style, story, and soul.